Branding Management - Strategic Brand Management & Marketing
Vicky is a Professional Singapore Certified Management Consultant, with 8 years’ experience. She is specialised in Strategic Brand Management & Marketing Development and Human Capital Development. Many of her clients are from F&B and Retail industry. She helps companies take a "Customer-centric" approach, generates unique insights and strives for creative excellence that solves business problems.
She offers critical analysis and solutions on developing a target market essential for Brand Management which helps organizations to improve their business performance.
She is an expert in:
- Cosumer Brand Association
- Supply Chain Management
- Market Analysis
- Product Analysis
- Brand Equity
- Public Relations
Vicky holds a PhD from National University of Singapore. She has been invited as a visiting scholar at University of Cambridge and University of Hong Kong.
She also holds an EMBA from CKGSB which is the best business school in Asia, founded by Mr. Li Ka Shing. She has strong connection with top Chinese entrepreneurs, and a first-hand look into China’s latest business and economic trends.